Top 15 SMS Apps for HubSpot in 2025

SMS marketing is a must-have for businesses in 2025. With 98% open rates and 90% of messages read within three minutes, SMS is an effective way to engage customers quickly and efficiently. HubSpot users can supercharge their workflows by integrating third-party SMS tools, offering features like two-way messaging, bulk campaigns, and advanced automation.

Here are 15 SMS apps that work seamlessly with HubSpot, tailored for different needs:

• Sakari SMS: Powerful two-way messaging and workflow automation. Great for global campaigns.
• JustCall: Combines SMS, calls, and WhatsApp into HubSpot for streamlined communication.
• Twilio: Developer-friendly with scalable, low-cost messaging via API.
• MessageBird: Handles large-scale, omnichannel messaging with API integration.
• ClickSend: Ideal for bulk campaigns and transactional alerts.
• Heymarket: Team-focused SMS with shared inboxes and HubSpot sync.
• TextMagic: Simplifies two-way SMS for direct communication.
• SMSFactor: GDPR-compliant with automated workflows and delivery tracking.
• MessageMedia: Enterprise-ready for automated campaigns and regional compliance.
• SendPulse: Multichannel messaging for SMS and email campaigns.
• SMSGlobal: Emerging option for campaign automation.
• Clickatell: Secure SMS workflows with API-based integration.
• Sinch: Flexible automation with real-time syncing and global scalability.
• SimpleTexting: User-friendly SMS campaigns triggered by HubSpot workflows.
• Burst SMS: Focuses on quick, template-driven messaging.

Quick Tip: Start with tools offering native HubSpot integrations for easy setup. For enterprise-level customization, consider API-based apps like Twilio or MessageBird.

Quick Comparison

Pro Tip: For budget-friendly options, Twilio’s pay-per-message model is ideal. If ease of use is your priority, tools like SimpleTexting or Heymarket are great starting points.

Whether you’re a small business or an enterprise, these tools can help you communicate more effectively with your audience through SMS.

How SMS Works in HubSpot

HubSpot includes built-in SMS tools for basic messaging through workflows. However, for more advanced features – like two-way messaging, bulk campaigns, enhanced automation, and in-depth analytics – you’ll need a third-party integration. Tools such as Sinch MessageMedia are popular choices, boasting an impressive 4.7-star average rating from over 1,500 users.

Setting Up SMS Through the HubSpot Marketplace

Getting started with third-party SMS apps in HubSpot is a simple process:

• Find and Install: Head to the HubSpot App Marketplace, search for the SMS tool you want, and click "install".
• Connect and Configure: Link your existing SMS account (or create a new one), grant the necessary permissions, and complete the setup to sync the app with your HubSpot data.

The major benefit of these marketplace integrations is their specialized focus on SMS. These platforms are built specifically for messaging, offering more reliable delivery, better compliance tools, and advanced automation options that surpass HubSpot’s native SMS capabilities.

1. Sakari SMS

Sakari SMS brings a new level of efficiency to HubSpot by integrating advanced messaging tools directly into the platform. With over 6,000 installs on the HubSpot Marketplace, it’s a trusted choice for businesses aiming to simplify their SMS communications.

2-Way SMS

One of its key strengths is its ability to support two-way conversations right within HubSpot. Replies are intelligently routed to the appropriate team – whether it’s sales handling inquiries or support addressing service-related questions. Plus, all text exchanges are automatically logged, ensuring seamless record-keeping.

Workflow Automation

Sakari SMS works hand-in-hand with HubSpot’s workflow engine, making it easy to send personalized messages based on customer actions. Whether it’s nurturing leads, sending appointment reminders, or following up, you can automate these processes using HubSpot contact properties for highly tailored communication.

HubSpot Integration Features

A standout feature is the shared phone number functionality, which allows team members to collaborate effortlessly on SMS campaigns and conversations. This integration ensures your team can manage campaigns efficiently and stay aligned.

Scalability for Campaigns

Sakari SMS supports businesses with global ambitions by offering local phone numbers in over 20 countries, including the US, Canada, France, and the UK. This makes it an ideal solution for companies operating in multiple regions.

2. JustCall

JustCall brings voice calls, SMS, and WhatsApp messaging directly into HubSpot CRM. With over 3,000 installs on the HubSpot Marketplace, it’s designed to help transform conversations into tangible results.

2-Way SMS and HubSpot Integration Features

JustCall allows for two-way SMS conversations, giving your team the ability to manage SMS, calls, and WhatsApp chats all in one place. This streamlined setup keeps the context intact, ensuring smooth and effective communication. By integrating directly into HubSpot’s native calling interface, JustCall eliminates the hassle of switching between apps and automatically logs calls within HubSpot.

"A few integrations in the App Marketplace are worth checking: Aircall and JustCall both plug directly into the HubSpot calling interface, so you don’t need to jump between windows, and they automatically log calls under the ‘calls’ activity type instead of dumping everything into tickets." – Ruben Burdin, HubSpot Advisor, Founder @ Stacksync

This integration ensures that HubSpot’s workflow remains uninterrupted across all communication channels. With its combination of SMS and voice features, JustCall is especially useful for sales teams needing to connect with prospects quickly and effectively.

3. Twilio

Twilio is a go-to SMS platform for developers, offering extensive customization options that make it ideal for HubSpot users seeking greater control over their messaging campaigns. Big names like Uber, Airbnb, and Reddit trust Twilio for their communication infrastructure, highlighting its reliability and versatility.

2-Way SMS

With the Octopods app integration, Twilio SMS allows HubSpot users to both send and receive messages directly within the HubSpot Help interface. This setup ensures smooth, two-way communication without the hassle of switching between platforms. Twilio’s strong two-way messaging capabilities are particularly effective for managing large-scale SMS workflows, making customer interactions more efficient.

Workflow Automation

Twilio works seamlessly with HubSpot workflows, enabling businesses to automate and manage high-volume SMS campaigns with ease.

"For mass SMS specifically, you might also look at tools like Twilio via a HubSpot workflow integration if you want more control. It’s a bit more setup, but the costs can be much lower at scale compared to packaged apps." – Ruben Burdin, Top Contributor, Founder @ Stacksync

HubSpot Integration Features

Through the Octopods app, Twilio SMS integrates directly into HubSpot, letting users send and receive messages without ever leaving the platform. This integration simplifies communication and enhances productivity by keeping everything in one place.

Scalability for Campaigns

Twilio’s design is built for scalability, making it a strong choice for businesses running large SMS campaigns. When paired with HubSpot workflow integrations, Twilio offers a cost-effective solution for mass messaging. Its lower per-message costs, compared to other packaged apps, make it especially appealing for enterprises or growing businesses aiming to manage high-volume SMS campaigns on a budget.

4. MessageBird

MessageBird stands out as an API-driven, omnichannel SMS platform designed to handle large-scale messaging needs. While it doesn’t offer in-depth HubSpot integration features such as two-way messaging or workflow automation, it’s still a reliable choice for managing high-volume SMS campaigns, particularly for enterprise-level operations.

5. ClickSend

ClickSend offers an SMS solution designed to handle bulk messaging campaigns and transactional alerts within HubSpot. It’s a solid choice for businesses with high-volume SMS requirements, streamlining the process of managing campaigns effectively.

HubSpot Integration

ClickSend integrates directly through the HubSpot Marketplace, allowing for an easy and straightforward setup.

Built for Large Campaigns

This tool is designed to handle large-scale SMS campaigns, making it a reliable option for businesses looking to manage extensive messaging efforts.

6. Heymarket

When it comes to SMS tools that prioritize teamwork, Heymarket stands out with its shared inbox approach. This business texting platform is tailored for collaborative communication and boasts over 500 HubSpot installs.

2-Way SMS

One of Heymarket’s key features is its two-way messaging system. This allows teams to collaborate effortlessly, with multiple members able to send and receive messages from a single, unified inbox. The platform consolidates messages from various channels – SMS, email, and even social platforms like Instagram – into one streamlined interface.

HubSpot Integration Features

Heymarket integrates seamlessly with HubSpot, keeping customer data consistent across both platforms. It automatically syncs custom properties and even lets you send bulk text messages directly to your HubSpot contact lists. This makes managing campaigns much more straightforward.

Workflow Automation

For businesses looking to automate tasks, Heymarket offers options through its Plus plan ($41/user/month) and Standard plan ($20/user/month). Both plans require at least two users, and text messages are sold in tiers, with the base package including 1,000 segments.

Some users have mentioned that the initial setup process could be more user-friendly.

Even with this feedback, Heymarket’s focus on team-based SMS management makes it a solid choice for businesses that rely on multiple team members to handle customer conversations within their HubSpot environment.

7. TextMagic

TextMagic brings two-way SMS communication to HubSpot, making it easier to connect directly with your contacts.

2-Way SMS

With TextMagic, you can exchange messages seamlessly with your contacts right from HubSpot. This feature supports real-time, two-way communication, enabling more interactive and personal conversations.

HubSpot Integration Features

Although the specifics of CRM and workflow integration aren’t extensively detailed, TextMagic provides essential SMS functionality within HubSpot. This integration is designed to support messaging needs efficiently and at scale.

Scalability for Campaigns

TextMagic also supports SMS marketing campaigns. For details on bulk messaging and integration capabilities, check the HubSpot App Marketplace. For a deeper dive into its scalability and features, consult TextMagic’s support resources or official documentation.

8. SMSFactor

SMSFactor is a European-centered SMS platform designed with strong compliance measures and detailed delivery tracking – a great fit for HubSpot users looking to streamline their messaging efforts. Here’s how it integrates seamlessly with HubSpot.

HubSpot Integration Features

With SMSFactor, you can connect directly through the HubSpot marketplace, enabling SMS messaging right from your CRM. The integration ensures that contact details and message histories are synced, keeping all communication records in one place. This means you can manage SMS campaigns directly within HubSpot, leveraging your existing contact lists.

Every message sent is logged, and delivery statuses are updated within HubSpot. This feature allows your sales and marketing teams to see whether messages were delivered, opened, or failed – helping them follow up efficiently while maintaining accurate records.

Workflow Automation

SMSFactor works with HubSpot workflows, letting you trigger SMS messages based on contact properties, deal stages, or specific actions. It supports automated drip campaigns, making it easy to send follow-up messages at set intervals.

This functionality is particularly useful for appointment reminders, payment alerts, or nurture sequences. Plus, you can personalize messages by using HubSpot contact tokens to include details like names, company info, or other custom fields.

Campaign Scalability

Whether you’re sending a single message or running a large-scale campaign, SMSFactor handles both with ease. It provides integrated delivery reports that include status updates, timing, and responses. Additionally, it ensures GDPR compliance with opt-in and unsubscribe management.

The platform also tracks consent, automatically updating contact preferences in your HubSpot database. This focus on compliance is especially beneficial for businesses operating under European data protection laws, making SMSFactor a solid choice for scaling SMS campaigns while staying regulation-friendly. Its comprehensive features make it a standout option among SMS solutions.

9. MessageMedia

MessageMedia provides SMS solutions designed specifically for HubSpot users. By integrating seamlessly with HubSpot CRM, it allows users to send and log SMS messages automatically.

You can set up automated SMS workflows that trigger based on contact details or customer actions. These workflows are ideal for handling tasks like follow-ups, appointment reminders, and nurturing leads. Additionally, MessageMedia supports large-scale campaigns while adhering to regional messaging laws, ensuring smooth and compliant communication.

sbb-itb-fcadb62

10. SendPulse

SendPulse is a multichannel messaging platform designed for both SMS and email marketing. However, information about its integration with HubSpot is somewhat sparse. To get accurate details about how SendPulse works with HubSpot, it’s best to check the HubSpot Marketplace or reach out directly to SendPulse. Unlike some other tools with well-documented HubSpot integrations, this one may require extra confirmation to understand its capabilities fully.

11. SMSGlobal

SMSGlobal appears on the HubSpot App Marketplace with fewer than 10 installs, which likely indicates it’s a relatively new integration. To get the most accurate information about its features, check the latest documentation or reach out to their support team directly.

12. Clickatell

Clickatell offers integration with HubSpot, but there isn’t much publicly available information about its features. Details about its automation capabilities, secure messaging options, and scalability remain sparse. For a clearer understanding of what Clickatell can offer, it’s best to reach out to the provider directly.

13. Sinch

Sinch provides advanced messaging tools paired with flexible APIs and seamless integrations. It empowers businesses to design custom messaging workflows directly within HubSpot, making communication more efficient and personalized.

HubSpot Integration Features

Sinch integrates with HubSpot through its API, enabling real-time syncing of contact data and custom field mapping for tailored messaging. When a contact’s status updates in your CRM, Sinch adjusts the messaging workflows automatically. This feature is especially handy for sales teams, allowing them to send timely follow-ups as deals progress through the pipeline.

Additionally, Sinch’s 2-way messaging feature enhances communication by integrating responses directly into HubSpot for a streamlined experience.

2-Way SMS

With Sinch, customers can respond to messages directly from their devices, and these replies are logged in HubSpot as activities tied to the contact record. This creates a complete conversation history and ensures you have all the context you need without toggling between platforms.

The platform also supports keyword-based responses and automated reply handling. For instance, specific keywords can trigger actions in HubSpot, such as updating contact details or enrolling leads in targeted workflows.

Workflow Automation

Sinch takes advantage of HubSpot’s workflow engine to trigger SMS messages based on various actions, like contact behavior, deal progress, or custom events. You can design automated SMS workflows that adapt to how contacts engage with your messages.

With conditional logic, you can tailor messages based on contact properties, engagement history, or time-sensitive triggers. This approach helps you deliver more personalized campaigns that resonate with your audience instead of feeling generic.

Scalability for Campaigns

Sinch is built to handle high-volume messaging, backed by reliable global carrier connectivity to ensure messages reach recipients across different regions. Detailed analytics – covering delivery rates, response times, and campaign performance – sync directly to HubSpot, offering a clear picture of your campaign’s effectiveness.

For time-sensitive campaigns, Sinch supports burst messaging, allowing businesses to send large volumes of messages quickly while adhering to carrier regulations and spam prevention standards. This makes it ideal for scenarios like flash sales or urgent notifications where speed and compliance are critical.

14. SimpleTexting

SimpleTexting works seamlessly with HubSpot, allowing you to send SMS campaigns triggered by specific customer actions. This integration helps streamline your marketing efforts, making it easier to engage with your audience at the right time.

15. Burst SMS

Burst SMS is another option for teams looking to incorporate SMS marketing into their strategy. It stands out for its focus on template-driven simplicity, making it easier to create and send messages quickly.

Designed to work seamlessly with HubSpot, Burst SMS helps businesses streamline customer engagement with pre-built templates that save time and effort. While it shares similarities with other SMS tools compatible with HubSpot, its emphasis on straightforward, ready-to-use templates sets it apart.

To dive deeper into its integration features and automation options, check out the official HubSpot Marketplace listing or consult the Burst SMS documentation for full details.

App Comparison Table

Choosing the right SMS app for your HubSpot workflows can be overwhelming, but a quick comparison can help narrow down your options. Below is a table that highlights the core features of popular SMS apps designed for businesses.

Take a moment to review the table before diving into the key features outlined below.

Key Differences

• Ease of Integration: Apps available on HubSpot’s native marketplace make setup quick and straightforward, while API-based options like Twilio and MessageBird may require technical expertise.
• Pricing Models: Options range from pay-per-message (e.g., Twilio, MessageBird) to monthly subscriptions (e.g., Sakari SMS, Heymarket).
• Workflow Automation: These tools vary greatly, offering everything from basic scheduling to multi-step campaigns tailored for complex needs.
• Inbox Quality: While all apps offer two-way SMS, the quality and features of shared inboxes can differ significantly.

For enterprise-level flexibility, tools like Twilio, MessageBird, and Sinch are excellent for custom integrations. On the other hand, user-friendly platforms like SimpleTexting and Heymarket prioritize simplicity and ease of use, making them ideal for teams that want to avoid technical hurdles.

How to Pick the Right SMS App

Choosing the best SMS app for your HubSpot setup really comes down to understanding your business needs and the teams that will use it most – whether that’s marketing, sales, or support.

If your marketing team relies on automated SMS campaigns to nurture leads, consider tools like ClickSend, Burst SMS, or SendPulse. These platforms can send messages triggered by customer actions, such as filling out a form or visiting your site, and integrate seamlessly with HubSpot’s marketing automation features.

For sales and support teams, having strong two-way communication and shared inboxes is key. Apps like Heymarket, JustCall, and Sakari SMS allow team members to collaborate on customer conversations in real time. These tools help keep communications organized and accessible within HubSpot, making it easier to manage customer interactions.

If you’re running an enterprise-level business with more complex needs, platforms like Twilio, MessageBird, or Sinch are worth exploring. These API-based solutions offer unmatched scalability and customization, though they typically require technical expertise to set up and maintain.

Compliance is another critical factor. For businesses in regulated industries or those serving international markets, look for features like opt-in management and automated unsubscribe handling to stay aligned with standards like GDPR and TCPA.

When thinking about budget, compare pay-per-message pricing with subscription plans. Pay-per-message models can work well for businesses with predictable messaging volumes, while subscription plans provide consistent costs for high-volume users.

Integration is also key. Native integrations allow for automatic syncing of contacts, making setup easier. On the other hand, API-based connections require more configuration but offer greater customization, which is ideal for businesses with unique workflows.

Finally, consider your team’s technical expertise. If simplicity is a priority, platforms like SimpleTexting and Heymarket are user-friendly and easy to implement. For teams with developers, options like Twilio and MessageBird provide more flexibility and power. Take advantage of free trials or demos to test integration quality and see how well the app fits into your existing HubSpot workflows, contact management, and reporting systems.

Getting Started Tips

Kick off your SMS campaigns in HubSpot with automation, personalization, and compliance as your foundation. Here’s how to get started effectively:

Set up automated workflows right away. Most SMS tools seamlessly integrate with HubSpot’s workflow builder, letting you send messages triggered by specific contact actions or details. Start simple – think welcome texts for new subscribers or follow-ups after someone submits a form. For instance, you could send a follow-up SMS 24 hours after a whitepaper download. This keeps your brand fresh in their mind without requiring constant manual effort.

Use personalization tokens like {{contact.firstname}} to make your messages feel more human. Instead of sending something generic like "Thanks for your interest", try "Hi {{contact.firstname}}, thanks for downloading our pricing guide for {{contact.company}}." A personal touch like this can significantly boost engagement compared to impersonal messages.

Test your messages across devices and time zones to ensure they look great and perform well. Keep an eye on character limits – sticking to 160 characters helps prevent messages from splitting into multiple texts, which can both confuse recipients and increase costs.

Establish a clear opt-in process to stay compliant with regulations. Include an easy way for recipients to opt out, such as "Reply STOP to unsubscribe", and make sure you document their consent.

Focus on transactional messages like appointment reminders or shipping updates. These types of texts tend to engage users more effectively and come with fewer restrictions.

Track delivery, open, and response rates early on, and be prepared to tweak your sender ID or wording if you notice any drop in performance.

Save templates for frequent use cases like reminders or follow-ups. This ensures consistency and saves time.

Connect SMS with your email and social media efforts for a unified customer journey. For example, you might send a quick text reminder 30 minutes before a webinar starts to complement your email invites.

Conclusion

Throughout this article, we’ve explored how integrating SMS with HubSpot can transform the way businesses communicate with their customers. With text messaging boasting higher response rates compared to email, it’s a powerful tool for driving immediate engagement and keeping your brand top of mind.

The 15 apps we’ve discussed each bring unique benefits tailored to different business needs. For marketing teams, platforms like ClickSend and Burst SMS offer robust automation features. Sales and support teams might prefer shared inbox tools such as Heymarket and JustCall. Meanwhile, enterprise-level organizations can tap into the scalable APIs provided by Twilio, MessageBird, or Sinch for handling large-scale messaging.

Ultimately, the right SMS tool for your business will depend on your specific goals, messaging volume, budget, and technical requirements. Many of these apps come with free trials, giving you a chance to test their features and find the best fit before making a commitment.

Start small with workflows like welcome messages or appointment reminders, and scale up as you see results. SMS is most effective when combined with other channels like email marketing and social media, creating a well-rounded communication strategy.

Pick the SMS app that aligns with your needs, set up your first workflow, and take the first step toward building stronger, more meaningful customer connections.

FAQs

How can I choose the best SMS app for my business when using HubSpot?

To choose the best SMS app for your business, start by pinpointing what you need most. If your primary goal is marketing, look for tools with strong automation capabilities, such as ClickSend or Burst SMS. For sales or customer support, shared inbox platforms like Heymarket or JustCall work well. For businesses requiring large-scale solutions, platforms like Twilio, MessageBird, or Sinch are excellent options.

Ensure the app integrates smoothly with HubSpot, supports automation, and includes essential features like opt-in management and compliance with SMS regulations. Also, prioritize tools that offer in-depth reporting to help you analyze and refine your SMS campaigns for better results.

What are the main advantages of using SMS apps with HubSpot for marketing and sales?

Integrating SMS apps with HubSpot offers a game-changing advantage for marketing and sales teams by boosting communication and simplifying workflows. SMS stands out as a highly effective channel, boasting open rates as high as 98% and impressively fast response times. This makes it an excellent way to directly and efficiently connect with customers.

By using SMS apps, you can automate essential tasks like lead nurturing, appointment reminders, and promotional campaigns – all from within HubSpot. These tools also support two-way communication, allowing sales teams to send personalized messages that are far more likely to grab attention compared to emails or phone calls. On top of that, every SMS interaction is logged in HubSpot, keeping your team organized and making follow-ups more effective.

What compliance rules should I follow when using SMS apps for business communication?

When integrating SMS apps into your business strategy, it’s crucial to stick to compliance guidelines to safeguard both your company and your audience. Start by securing explicit consent from recipients before sending any messages. Always offer a straightforward way for them to opt out of future communications.

Ensure your messages align with regulations like the TCPA and CAN-SPAM Act. Stay away from prohibited content, such as anything related to sex, hate speech, alcohol, firearms, or tobacco. Also, respect appropriate messaging hours – typically between 8:00 AM and 9:00 PM local time. Every message should clearly include your business name and contact information, and you must honor Do Not Call lists.

Additionally, consider geographic restrictions and ensure your SMS practices comply with your service provider’s policies. This will help you avoid potential interruptions or penalties.

Josh Hoffman Senior Project Manager

Josh Hoffman loves exploring new ideas in project management and software workflows, sharing insights and practical tips to help teams work smarter and achieve results.

See Full Bio